Inside the New Anthem Bed & Bath in Pacific Heights
Since opening her Pacific Heights boutique, Anthem, on Sacramento Street in 2008, owner Janelle Loevner has earned a cult following among the city’s top designers, who love her inimitable mix of styles and aesthetic marked by clean lines and natural materials such as horn, metal, bone and handwoven textiles. Loevner recently unveiled her next act, Anthem Bed & Bath, located just a few doors down. “Our original shop is always packed and I wanted space to explore my passion for soft goods, particularly bedding and lounge wear,” she explains. “I knew I had a story to tell there.”
With its superbly curated collections of sheeting, linens and pillows from artisanal companies worldwide, this could be San Francisco’s most inspiring resource for bedroom and bath. “No Frette here,” notes Loevner. “Many of our vendors are so small they don’t have a website.”
The store’s boudoir vignettes feature an array of custom beds, each layered with goods by a range of makers. Bored by hotel stripes, Loevner likes to experiment with textiles in contrasting styles and textures. Once she makes up a bed she loves, she moves on. “I don’t have the desire to repeat,” she says.
One thing that doesn’t change is Loevner’s personal secret for creating the ideal bedroom, which, according to her, lies in a simple and tidy appearance. “I’m an advocate of coverlets rather than duvets—or using duvets at the foot of the bed,” she confesses. “The whole thing should feel luxurious but still look structured and neat.”
Loevner’s top in-store picks for spring? Bedcovers from Brazil in chunky, crocheted wool and silk pillows with long tassels. She’s also excited about organic Belgian linen sheeting by Libeco, which Anthem carries exclusively in San Francisco. “It’s a very European idea to sleep on linen—it’s so crisp in the summer and the more you use it the softer it gets,” she says.
Also among the covetable offerings are shearling rugs, John Robshaw textiles in not-often-seen neutrals, home fragrance and bath soaps, pajamas, slippers, and an amazing selection of bathroom sets, available in some 80 styles. It’s the ultra plush nightwear collections—made from the finest-grade Italian cottons and soft yet durable Legna beech wood fiber—that are perhaps the most sumptuous of the shop’s offerings.
And Loevner is not stopping there: She will launch a Menlo Park Anthem location by the end of this year, so Peninsula fans will have her easy, elegant style right at their fingertips. After all, as Chanel famously said, “Luxury must be comfortable, or else it’s not luxury.”
A version of this article appeared in the April/May 2016 issue of SFC&G (San Francisco Cottages & Gardens) with the headline: Pillow Talk.