HGTV’s Property Brothers Launch Curated Online Platform Called Casaza
After getting millions of requests on social media, Drew and Jonathon Scott are giving HGTV fans and home décor enthusiasts what they’ve been craving: A way to bring the designs seen on the brothers’ many TV shows to life. Just launched this week, Casaza is an online platform that has everything from inspirational design content to home furniture shopping, meaning you can instantly buy items from a vignette seen on the website instead of hunting far and wide to find lookalikes.
This highly curated platform is an indispensable tool for consumers because it also offers guidance from designers and home improvement professionals. By partnering with experts in the industry who write how-to blog posts sharing their best tips, Casaza is a one-stop-shop for homeowners looking to make changes big or small.
“Knowledge is power when it comes to home design. There is no shortage of destinations for home décor for today’s consumer, however there is a strong need to educate them about how to make the right purchasing choices and how to style those products beyond the purchase for maximum impact,” says Jonathan Scott, who is the brains and brawn behind the redesigns of many seemingly disastrous fixer uppers. In a video interview, Jonathon and Drew spill more kernels of design and real estate wisdom like this.
The Scott Brothers have grown a huge fan base in their 10 years on screen, and it’s easy to see why when they respond to their followers wants and needs with a solution such as Casaza. While they could have kicked off the new venture with a VIP party, the personable pair took the launch to the streets of New York City, hosting a pop-up in the middle of Union Square where anyone walking by could win an immediate design consultation or a slew of other great prizes, plus get to meet them in a quirky living room set up. One side of the vignette was a space severely in need of an update, while the other was chic and livable.
The energy exuded from the Scotts and the spirited crowd showed what Casaza is all about. It's more than just another online shopping platform, it's a personalized experience tailored to help each user create his or her dream home.