Cottages & Gardens Publications Launches C&G Shop the Look e-Commerce Initiative with Lillian August
For Immediate Release
Cottages & Gardens Publications announces a new e-commerce initiative called C&G Shop the Look, a digital feature which allows their audience to shop the pages of their magazines and re-create the style of their favorite editorial feature with just one click! Cottages & Gardens Publications is pleased to partner with fine furnishings retailer Lillian August for it’s first C&G Shop the Look launching with the February issue of CTC&G (Connecticut Cottages & Gardens). C&G Shop the Look will pair the dynamic rooms from the pages of CTC&G, NYC&G, HC&G and SFC&G with a selection of handpicked products from the Lillian August Collection. The platform will eventually roll out to all markets with the inclusion of other manufacturers. Look for the "C&G Shop the Look" logo on cottagesgardens.com to find a selection of hand-picked products.
“Our readers love the fact that the rooms in our magazines are designed by the finest tastemakers in the world,” says Cottages & Gardens Publications CEO & Publication Director, Marianne Howatson. “We provide the resources for these looks in our pages and now we are giving readers the opportunity to create a similar look by buying directly through C&G Shop the Look. We are delighted that Lillian August is our premier partner and that they bring their great variety of furnishings and accessories to delight our on-line shoppers.”
“Lillian August is excited to announce our collaboration with Cottages & Gardens on C&G Shop the Look,” says Dan Weiss, CEO and President and John Weiss, COO of Lillian August. “Our hope is that the inspiring projects featured in C&G Shop the Look will fuel the creative process and offer an easy and dynamic way to explore Lillian August’s vast selection of home furnishings and accessories. We look forward to seeing the response to this new shopping venue.”