Wellness Spaces Are the Current Amenity of Choice in Luxury NYC Developments
A room of one’s own? How about room to breathe. Wellness spaces offering New Yorkers “a retreat from their busy lives” are the current hot amenity in luxury developments, says Douglas Elliman’s Emily Sertic, director of sales for 111 Murray, a new building designed by Kohn Pedersen Fox Associates that features a movement studio and a Turkish hammam. “They provide an escape where homeowners can take care of their body, mind, and spirit.”
Francesca Loftus, CEO of fitness amenity provider hOM, says that a growing number of residential properties—including Flatiron’s 7 West 21st Street, the Dylan on Fifth in Midtown, and the Ellington on the Upper West Side—are requesting the company’s meditation and yoga services for both classes and by-appointment sessions for their tenants. “Some of the buildings have dedicated meditation spaces, and in the ones that don’t, we often take over empty apartments,” explains Loftus. Jo Lanus, COO of meditation studio MNDFL, has also noticed a shift in “luxury residences that traditionally have invested in state-of-the-art gyms.” Lanus recently helped two Corcoran agents organize a morning meditation class to promote the sale of a penthouse in Midtown, presumably with the goal of going from mantra straight into contract.