American Icons: The New Traditionalists

A focus on American brands and stories that are deeply rooted with a legacy of producing high-quality products.



The New Traditionalists' furniture is inspired by classic silhouettes, exceptional objects, history and you.If you believe that “traditional” and “cool” are not mutually exclusive, you are one of THE NEW Traditionalists.

Designed in New York City. Manufactured in New England. Influenced by classic silhouettes, exceptional objects, history, and you. Connecting traditional and today. Hand rubbed finishes. Hand made furniture. Environmentally smart. The New Traditionalists brand was launched in 2010 at the Architectural Digest Tradeshow in New York City. CEO Philip Erdoes and chief creative officer Brady Wilcox created The New Traditionalists following the success of their first furniture venture together — ducduc, a modern, eco- friendly nursery and youth furniture brand.

The New Traditionalists' furniture is inspired by classic silhouettes, exceptional objects, history and you.The New Traditionalists is equal parts design firm and American manufacturer. New product development and innovative finish techniques are dreamt up in New York City and then engineered, built and finished by hand just two hours away in Torrington, CT! All furniture is made to order using valued, old world furniture making techniques, like hand rubbed finishes, grain matching, hardwood construction, kiln dried frames, and hand tied springs… so you can rest easy knowing that your furniture was made well with the best materials.

The New Traditionalists also offer a custom furniture program. You design it, they build it. You might say they are American manufacturers and dream makers (of sorts… they can build you a bad a** credenza, but probably can’t help you win the lottery).

Most recently The New Traditionalists launched a design collaborative called The Syndicate. Over the past year they have launched multiple furniture collaborations with notable New York City interior designers, including: Sara Gilbane, Kati Curtis, ELLIEHOME designed by Cullman & Kravis, and id 810.

The New Traditionalists' furniture is inspired by classic silhouettes, exceptional objects, history and you.You can view the latest and the greatest at The New Traditionalists’ showroom located in the New York Design Center, suite no. 701. You should check them out if you are interested in clever, personalized design, American manufacturing, custom furniture, innovative finishes, and cocktails. We aren’t kidding about the cocktails… they built a custom walnut and tufted leather (fully-stocked) bar in their showroom because… well, design should be fun.

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