Tour a Union Square Pied-à-Terre Created in Celebration of Women



Tour a Union Square Pied-à-Terre Created in Celebration of WomenImagine a place created by successful women in celebration of other successful women. That’s precisely what designer Rena Cherny, art advisor Leslie Gerber-Seid, and private equity investor Amanda Parness have achieved at the latter’s pied-à-terre near Union Square. Parness, who works in Manhattan and spends most of her time in Englewood, New Jersey, with her husband and three teenage sons, wanted a “girl’s pad” close to her office that would accommodate her demanding schedule and occasional overnight stay. “I’ve always wanted to live in the city, and I was tired of battling the traffic every day,” she says. “It just makes my life a little easier.” 

But the apartment—an 1,800-square-foot loftlike floor in a mixed-use building from 1910—is a far cry from what might be commonly perceived as a girl’s pad. Parness, who describes herself as “not particularly girly in terms of my demeanor,” called upon Cherny to envision a modern and glamorous, “but not flashy” space where she could display her collection of works by undervalued women artists. “In my field, women are underrepresented, just as many mid-career female artists are. I wanted to make a statement about that.” 

Tour a Union Square Pied-à-Terre Created in Celebration of Women

Parness’s passion for buying art took hold of her about six years ago, when she decided that, having worked in finance for more than two decades, she “needed a right-brained hobby as a way to relax. I tried salsa first, but quickly moved on to the free gallery tours on Thursday nights in Chelsea. I caught the art bug and knew that I should be more educated if I was going to go beyond my comfort zone in terms of budget.” Enter Leslie Gerber-Seid, an art advisor who owns a gallery on the Upper East Side. “Amanda has great taste and allows herself to take risks,” says Gerber-Seid, who has accompanied Parness to art fairs in New York and Miami. “This project wasn’t just about filling wall space, but rather what speaks to her. As a smart businesswoman, Amanda knows what it’s like to fight your way through the world, and I think that’s a very timely topic right now.” (A recent acquisition of Parness’s: a neon work by Deborah Kass featuring the words “enough already” in bold script.)

Because the artwork—by such other talents as Marilyn Minter, Katherine Bradford, Tara Donovan, Louise Bourgeois, and Tracey Emin—is the primary focus, Cherny was tasked with creating an environment that would allow it to shine. The decorator opted for a mostly neutral palette with touches of blue and a scrupulously curated array of striking minimalist furnishings. “Blue pops against the white floors and brings out the orange in the original brick wall,” explains Cherny, who worked closely with Parness to establish continuity in both the public areas and private spaces, which are separated by a simple frosted-glass partition wall—not unlike circa-1970s artist’s lofts in formerly boho SoHo. But times have changed. “I did host a salon-style art show in the apartment one night,” Parness says, “although I don’t normally entertain. This space is really just for me.”

A version of this article appeared in the March 2019 issue of NYC&G (New York Cottages & Gardens) with the headline: Girl Power.

Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleEdit ModuleShow Tags

Builder Spotlight

Edit Module
M&M Custom Homes
M&M Custom Homes is recognized as one of the premier home builders in the Hamptons and throughout Nassau County. With an unwavering commitment to excellence, we provide a superior client experience—creating exceptional value with state-of-the-art construction and unsurpassed design.


Edit ModuleShow Tags

Garden Spotlight: Gardeneering

Gardeneering
For thirty three years, every design we create stems from our holistic approach to landscape gardening. Beginning with developing the best possible soil, our attention branches out to address all facets of a project with similar focus. Whether it's hardscape or quality of plant material, the installations are of the highest order -- as is the quality of our estate maintenance services. Every effort is made to blend the client's vision with the aesthetic aspects of the house and property -- ultimately, to create an organic realization.


Edit ModuleShow Tags

Garden Spotlight: KathrynFlowerGardens

Kathryn’s Flower Gardens
Kathryn’s Flower Gardens is committed to providing exquisite cutting gardens, container plantings and unique and heirloom varieties of vegetables, fruits and herbs, all grown right outside your door. Inspired by the agricultural heritage of the east end, Kathryn’s was created as a sentimental tribute to the owner’s young daughter. Led by a team of experienced horticulturalists, the firm’s sole focus is on providing boutique and personalized containers, flower and vegetable gardens. Located in Sag Harbor, Kathryn’s Flower Gardens is a subsidiary of Summerhill Landscapes.


Edit ModuleShow Tags

Garden Spotlight

HARMONIA INC Creative Landscapes and Fine Stonework
HARMONIA INC was founded out of a profound passion for creating complete landscapes and gardens that co-exist in harmony, with the natural settings that grace each property. Harmonia will design and install a customized landscape complimentary to your visual desires, and your personal lifestyle. “ Our work is a reflection of how you will want to enjoy your property for years to come.” Harmonia Inc is a full service design, installation and maintenance company, beautifying the Hamptons every day. 631-537-9672

Edit ModuleShow Tags Edit Module

Edit ModuleShow Tags
Edit ModuleShow Tags Edit Module
 
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module