Brokers Agree That This Staging Secret Helps Move a Property Quickly

Brokers Agree That This Staging Secret Helps Move a Property Quick

Does an apartment designed by a well-known decorator sell faster—even if it will be delivered unfurnished to a new owner? Sometimes a big name can make all the difference. “The more famous the decorator, the wider the buyer pool,” says Patrick Lilly, a Core broker whose current listings include the Celerie Kemble–designed condo of Fox News anchor Melissa Francis. “About a third of the people who have come to see the home know Celerie personally. The connection between a top designer and the listing’s demographic is key to reinforcing the lifestyle aspirations of buyers.” Located on the Upper East Side, the 4,000-square-foot four-bedroom is asking $6.69 million.

 A well-known name “gives a property a competitive edge,” agrees Core broker Heather McDonough, who is currently marketing a $4.2 million, 2,110-square-foot two-bedroom residence at 311 West Broadway with interiors by Thom Filicia. “If the decor keeps a listing top of mind for the buyer or causes a broker to notice it, that can really set it apart. And some people looking for a turnkey home will often offer to buy the furnishings.” A beautifully staged scene can be especially important when selling prewar properties, such as the $44 million restored 19th-century townhouse at 11 East 82nd Street, where designer Steven Gambrel’s signature mix of vintage, antique, and custom furnishings allows buyers to envision what a modern spin on historic can look like.

Pedigreed architects factor into the equation, too. Consider the cachet associated with the $10.9 million, 4,700-square-foot five-bedroom home at 4 East 62nd Street, renovated by Maya Lin. “She is so well respected that the moment her name is mentioned, you can see people’s eyes light up,” says Corcoran’s Marie Schmon, who shares the listing with Sotheby’s Olivia Hoge. “Famous designers add luster to the narrative and generate attention with the clients you want to reach.” 

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76 Windmill Lane, Bridgehampton
On 2+/- acres, landscaped for complete privacy, this complex consists of three interconnected enameled clad steel barns custom designed by Jack Ceglic, with radiant heat concrete floors, maintenance free exteriors and grand, open spaces. The 4,600+/- sq. ft. main house offers custom kitchen, master and guest suites, library and half bath. All rooms open to large mahogany terrace. The guest house/studio has 2 bedrooms, 2 baths, and separate study. Heated gunite lap pool.

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5 Green Pond Road, New Milford, CT
Litchfield County's fabled Candlelight Farms Airport. This is a rare opportunity to own one of CT's few grass strip airports. Moments from Candlewood Lake and all that Litchfield County offers. Bucolic 35 acre setting with 2,900 ft. turf runway. The collector-quality hangar boasts a steel framed, 6,000 sq ft structure with automatic doors. Spacious enough to store up to 10 Piper Cub size planes. Perfect for a private user, a collective of enthusiasts or a commercial investment.

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64 Birchwood Lane, Bridgehampton
6,100 SF Barn-style home conveniently located between Bridgehampton and Sag Harbor. With six bedrooms, six full baths and two half baths, this home will entertain family and friends all year round with two fireplaces, one of which is in the spacious master suite. Enter into a Grand entry foyer, 10’–11’ ceilings throughout main level and into a designer kitchen. Relax outside with beautiful landscaping and a heated gunite pool. Integrated concierge through Chaloners for an effortless Bridgehampton lifestyle.

Barn and Vine

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20 Hook Pond Lane, East Hampton
On a private lane in the Hook Pond estate area is a new home designed by Abstract Builders. The 10,000 SF home (on 3 levels) is perfectly sited on a 1.6 acre lot to take full advantage of the pond and ocean views. Dramatic open kitchen, dining and living space opens to the outside; includes 7 ensuite bedrooms, plus light-filled lower level with billiards, viewing room, wine cellar and sauna. Outside, landscaped grounds surround a gunite pool, spa and pool house.

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57 Miller Lane East, East Hampton
Charming East Hampton cottage renovated in 2013 was transformed into a 2,500+/- sq. ft. dream home. On the first level are two bedrooms, a bath, open living areas, and a sunroom. The bluestone sun porch overlooks a beautiful pool and pool house with garden. Upstairs master suite features a bath with marble herringbone floor with nickel Samuel Heath shower fixtures. Custom window treatments, Phillip Jeffries wallpaper throughout and Sonos inside and outside.

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11 Musket Ridge Road, Wilton CT
Perched at the top of a roaring Silvermine River waterfall on almost 4 acres, the property spreads out into Wilton and New Canaan. Every inch of this home has been perfected to capture the timeless appeal of the river while exuding ultimate refinement and good taste. The architect-designed home captures river views and sounds, and almost every room opens to one of the magnificent decks or to a private balcony. Call Ileana Barns Slavin Associates-William Raveis at (203) 246-7215.

11 Musket Ridge Road

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