Brokers Agree That This Staging Secret Helps Move a Property Quickly



Brokers Agree That This Staging Secret Helps Move a Property Quick

Does an apartment designed by a well-known decorator sell faster—even if it will be delivered unfurnished to a new owner? Sometimes a big name can make all the difference. “The more famous the decorator, the wider the buyer pool,” says Patrick Lilly, a Core broker whose current listings include the Celerie Kemble–designed condo of Fox News anchor Melissa Francis. “About a third of the people who have come to see the home know Celerie personally. The connection between a top designer and the listing’s demographic is key to reinforcing the lifestyle aspirations of buyers.” Located on the Upper East Side, the 4,000-square-foot four-bedroom is asking $6.69 million.

 A well-known name “gives a property a competitive edge,” agrees Core broker Heather McDonough, who is currently marketing a $4.2 million, 2,110-square-foot two-bedroom residence at 311 West Broadway with interiors by Thom Filicia. “If the decor keeps a listing top of mind for the buyer or causes a broker to notice it, that can really set it apart. And some people looking for a turnkey home will often offer to buy the furnishings.” A beautifully staged scene can be especially important when selling prewar properties, such as the $44 million restored 19th-century townhouse at 11 East 82nd Street, where designer Steven Gambrel’s signature mix of vintage, antique, and custom furnishings allows buyers to envision what a modern spin on historic can look like.

Pedigreed architects factor into the equation, too. Consider the cachet associated with the $10.9 million, 4,700-square-foot five-bedroom home at 4 East 62nd Street, renovated by Maya Lin. “She is so well respected that the moment her name is mentioned, you can see people’s eyes light up,” says Corcoran’s Marie Schmon, who shares the listing with Sotheby’s Olivia Hoge. “Famous designers add luster to the narrative and generate attention with the clients you want to reach.” 

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80 Brookwood Drive
Architecture and setting blend to stunning effect at this sensational Colonial featuring panoramic views of the Hudson River. Convenient to Manhattan, the renovated 5-BR residence offers spectacular living spaces perfectly designed for today’s lifestyle. Expansive formal rooms opening to grand terraces, a sparkling pool, outdoor kitchen and an entire lower level devoted to fun are ideal for entertaining. Especially alluring is the inviting front porch, the perfect spot to enjoy the spectacular sunsets and water views.



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6 Deer Lane, Greenwich, CT
This exceptional new Modern Farmhouse is infused with natural light as walls of floor to ceiling windows creating a casual elegance while maintaining its strong sense of modern style. An unrivaled open floor plan with extensive use of glass creates the perfect balance of indoor-outdoor, West Coast style living, employing clean architectural lines, sophisticated materials and fine craftsmanship. A premier Greenwich CT local on a quiet cul-de-sac with pool and pool house.



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28 East 4th Street, New York, NY
Located within the NoHo Historic District, the intersection of SoHo, the Bowery, the Lower East Side and the Village, 28 East 4th Street is a Classical Revival store-and-loft building featuring cast iron, limestone and brick detailing. Spanning 1,800 square feet with 11 windows facing the north, west, and south, this impressive home dazzles from every angle. Soaring ceilings rise overhead, hardwood floors run underfoot, and ample designer touches set a chic tone throughout. This stunning unit presents a rare opportunity to buy in a historic neighborhood and building with limited sales inventory. Currently configured as a one bedroom with a home office, this expansive floor plan can easily accommodate a second bedroom without sacrificing space.



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35 Hudson Yards, New York, NY
35 Hudson Yards, designed by David Childs/SOM with interiors by Ingrao Inc., will be home to 143 luxurious residences, 22,000SF of private amenities, a world-class Equinox® Club and Spa, an Equinox Hotel®, SoulCycle and two restaurant concepts by Stephen Starr. This exceptional limestone tower will rise 92 stories, offering sweeping panoramic views of the Hudson River and Manhattan skyline. Residents will benefit from hotel-style amenities and superior services. Construction under way for 2019 occupancy, pricing from approximately $5MM.

35 Hudson Yards

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727 Oenoke Ridge, New Canaan, CT
Stunning 5-acre estate with carbon-free footprint. Masterful Gardner & Larson home with attention to every detail is supported by clean renewable energy from its high-efficiency solar array. Sparkling Christopher Peacock kitchen, new Master Bath by DEANE, whole-house entertainment system, home gym, sauna, theater & extensively designed gardens, punctuated by a stunning pool with spa. Free yourself of utility costs while enjoying ultimate privacy, location, and luxury.

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12 Sunnyside Lane
This sublime Colonial captivates with its New England charm and dazzling 2.7-acre setting featuring beautiful plantings, a formal English garden and bluestone pool. Offering approximately 8600fs of living space, the home hosts spectacular formal rooms, a paneled library, recreation room with a projector screen, sunroom, 6 bedrooms and 7.5 baths. Front and back patios add further allure to this ADA-compliant home which also offers double railings on stairs as well as elevator service to all 3 floors.



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