Meet the Designer Behind Vivid Blueprint's One-of-a-Kind Rugs



Temidra Willock, owner of Vivid Blueprint, designs exuberantly patterned rugs at her studio in Springs,Even when she was a little girl, Temidra Willock was into fashion. She loved nothing better than thinking of original ways to put together an outfit. Learning to sew came naturally, since her grandmother, Genevieve, was a seamstress and her mom, Alice, was also handy with needle and thread.

Sewing clothes for her seven American Girl dolls was the young designer’s first foray into needlecraft, and soon she was also knitting and crocheting. She began to pursue her passion for fashion in earnest at the Hayground School, where Donna Karan was her mentor for an eighth-grade textile-design project.

Now 26, Willock, a graduate of the Fashion Institute of Design and Merchandising in Los Angeles, owns Vivid Blueprint, a rug and fashion design business based in Springs. Her one-of-a-kind, custom-made rugs are extremely personal, she says, such as a recent creation featuring goldfish frolicking on a field of blue—a pattern inspired by her father, Theo, a landscaper who is a fan of koi ponds. Willock also routinely draws from her extensive travels to India, Thailand, Argentina, Colombia, Paris, London, Italy, and the Caribbean.

Temidra Willock's Vivid Blueprint studio, where she designs custom, one-of-a-kind rugs.Every rug has its genesis on Willock’s hot pink MacBook Pro, which she uses to create drawings in Illustrator. “Hot pink is my color—it’s everywhere,” she says with a laugh, gesturing around her studio in a corner of her mother’s basement. She then e-mails her rug designs to a factory in Nepal, where skilled craftsmen follow her specifications, spinning all-natural materials such as silk, wool, cotton, and nettle into balls on a hand loom. Next, they dye the yarn in big pots and hang it out to dry. Then the weaving and hand-knotting process begins, with Willock’s designs typically requiring 100 to 150 knots per square inch, depending on the level of intricacy. Washing, drying, stretching, and final inspection follow, before the rug is shipped to Willock for approval. “Each part of the process requires hundreds of other processes before the rug is done,” Willock says. “It’s incredible attention to the most minute detail—so much that each rug becomes an entire story in and of itself.”

A version of this article appeared in the July 15, 2016 issue of HC&G (Hamptons Cottages & Gardens) with the headline: Floor Decor.

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