Starbucks Opens New 23,000-Square-Foot Immersive Coffee Roastery in NYC
Java lovers rejoice: Starbucks recently opened the new Starbucks Reserve Roastery New York, featuring nearly 23,000-square-feet of space. This new immersive Roastery marks Starbucks fourth Roastery and second location in the U.S, which was designed to celebrate the heritage of roasting and the craft of coffee.
Located in the meatpacking district, the massive working coffee will allows New Yorkers and tourists from all over the world to enjoy small-batch roasting prepared by Starbucks Master Roasters, who have trained for years in the craft of coffee roasting. This will include the chance to enjoy blends from the Roastery’s scoop bar offering 14 rotating, freshly roasted coffees from farms around the world. These Starbucks Reserve blends are rare single-origin coffees and blends that then get served fresh at the Roastery or shipped to select Starbucks stores around the world. That functional purpose, as well as the history of industry and manufacturing in the meatpacking district, is reflected in the design of the space.
"New York is a hub to the world,” said Liz Muller, chief design officer of Starbucks. “It’s an unbelievable place with such history. The meatpacking district has a fantastic history of industry, and the neighborhood has an electric energy; it is alive. We’ve designed a space where the excitement and dynamic activity of the neighborhood is mirrored in the Roastery. We want our customers to come in and feel very inspired."
Customers can also enjoy a variety of teas, treats from Milanese Princi Bakery, and specialty beverages such as Draft Nitro, Cold Foam and the new Juniper Latte.
Starbucks Reserve New York is located at 61 9th Avenue (on the corner of 9th Avenue and 15th Street).