Rolls-Royce Named Its New SUV After the Largest Diamond Ever Found
If you can't wrap your head around the concept of a 3,106-carat diamond, then perhaps the idea of Rolls-Royce's newest SUV is more your speed. The Cullinan, named for the largest flawless diamond ever found, was unveiled on Tuesday.
Aside from the obvious comparison to luxury, the Cullinan's name is a nod to the "fascinating journey" the vehicle has undertaken. In addition to being test-driven across four continents, the Cullinan lays claim to being the company's first-ever "high-sided vehicle."
As Rolls Royce CEO Torsten Müller-Ötvös explained to Fortune, the company was "inspired by the epic processes, over many millennia, which went into the creation of the Cullinan Diamond. The name embodies the many facets of our new motor car’s promise."
Similar to the company's Phanton, the Cullinan will sit on an aluminum space frame platform. Aside from that, little else has been confirmed regarding the car's engine, interior or capabilities.
While the 88th Geneva International Motor Show is set to open on March 8, Rolls-Royce has a history of unveiling their most highly-anticipated models at uber private events.
Regarding the price, the Cullinan will rest comfortably among competitors like Bentley Bentayga and Lamborghini’s Urus. By comparison, the Cullinan diamond also known as the Star of Africa, would run you an approximate $2 billion.