Nestled in a tiny strip of Greenfield Hill, Sweet & Simple bakery lures you in with promises of old-fashioned baked goods made with traditional ingredients (think butter, sugar, vanilla, flour, eggs). Owner and longtime Fairfield resident Michelle Jaffee started the business seven years ago, and now her neighborhood bakery has a complete line of goodies that can even be ordered online (sweetandsimple.com). These range from sugar cookies and gingerbread houses to cakes and cupcakes; while local ingredients include eggs from Connecticut’s Farmer’s Cow and butter from Vermont Creamery. Ideas sometimes come from her three young sons, who are also her most enthusiastic taste testers. The vibe here is modern heritage—a rich blend of hip and nostalgic. Vintage cookie jars line the walls, while cake stands and ceramics fill a cabinet. Stop by for a simply sweet treat this holiday season.